U.S. Online Advertising Expected to Grow 14 Percent in 2010

While I was reading chapter_13 in the marketing section, I started thinking in how online advertising is changing the advertising media. I found an article about US Online advertising.
According to eMarket,online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion. As the graph below shows, eMarketer is of the belief that spending will be up 13.9 percent this year, and a 10.5 percent increase is supposed to occur next year.


article: http://techcrunch.com/2010/12/06/u-s-online-advertising-14-percent-in-2010/

Product Lifecycle Management - PLM

I found an interesting video about Siemens Product Lifecycle Management (PLM). PLM is a software that allows companies to manage the entire lifecycle of a product efficiently and cost-effectively, from ideation, design and manufacture, through service and disposal. Computer-Aided Design (CAD), Computer-Aided Manufacturing (CAM), Computer-Aided Engineering (CAE), Product Data Management (PDM) and Manufacturing Process Management (MPM) converge through PLM.

video:http://www.youtube.com/watch?v=3__tTopMqKA

Copyrights - Lime wire Shut down by Court

Lime Wire, , the peer-to-peer file-sharing service that enabled millions of Internet users to download music for free, has been accused of copyright infringement by the music industry, was in effect ordered to shut down by Judge Kimba Woods, the Manhattan federal court.

Lime Wire is the largest global services to exchange music files and TV shows over the Internet. It was founded in 2000 by Mark Gorton. Lime Wire has been an annoyance for record companies because millions of users use the services of the company as a way to find and download music. Sales of recorded music in the U.S. fell from $ 14.5 billion in 1999 to $ 7.7 billion in 2009, according to the Recording Industry Association of America (RIAA). The industry blames piracy physical and online for the decline.

I do believe that LimeWire was responsible for millions in lost sales to countless up-and-coming artists, those who already grace our earphones, and big and small music labels alike. Services that flout the law do not deserve a place in today’s music marketplace where hundreds of existing, accessible, innovative legal sites offer users their favorite music at affordable prices—sometimes even free.

Bringing new technology to market!

Chapter_7 explore the various methods used to evaluate and choose innovation project.
I found an article that is about the smart phone and their impact on our lifestyles and culture. A growing number of auto and electronics companies are creating systems that put touch screens, and the ability to talk and text, right into the dashboard. In the near future, a significant percentage of new cars on the road are expected to come equipped with the ability to update Facebook statuses by voice and even surf the Web from the driver's seat.
Developing new product and service is time - consuming. It is also extremely risky. Firms have to make difficult choices about witch project are worth the investment. Most of new product developments require quantitative and qualitative methods.
I do believe that, in quantitative method, this is a viable project. People are always willing to pay for cars especially if it brings an extra system that makes it safer and easy to the driver to do what many of them are already doing -- using their smart phones while driving. Ford, General Motors and several other automakers are already investing in this system. I believe that this project will bring increase cash flow and consequently produce a positive NPV. However, this technology raises some questions: How these 'infotainment' systems are going to affect how people drive? How drivers are going to integrate these systems into their driving environment? Those are qualitative questions that General Motors need to answer.
Website:
http://www.cnn.com/2010/TECH/mobile/10/19/smartphone.cars/index.html

iPad

Some people still doubt the iPad's chances for success, but current sales rates suggest that the device could rank among top consumer electronics categories within a year. I found an interesting article about Apple iPad – Fastest Adopted Consumer Electronics Device Ever!
Apple's ability to deliver great products is unparalleled in consumer tech. As we already know, Apple reinvented the tablet market--that is, the iPad is much more than an e-reader that competes with Kindle--and brought touch technology to mobile devices. The iPad's current sales rate is 4.5 million units per quarter, McGranahan added, predicting that sales of the device will be about $9 billion in 2011. According to an analyst note, and tablet computers are likely to become the country's fourth-largest consumer electronics category, after televisions, smartphones and notebooks.
The Apple iPad is proving to be one of the most successful consumer electronic devices of all time. Despite much derision at its time of launch, the iPad is now selling faster than the iPhone and leading the way in the worldwide tablet revolution. In this case being the first mover for the apple ipad is bringing a huge benefits for apple, however there´s a lot to be learned from the mistakes of the first mover. Samsung, Toshiba, and Viewsonic recently announced tablets running Android 2.2 OS that will support Flash. It will be interesting to see whos going to win the tablets market.
The growing popularity of iPad is also seen as a threat for the traditional PC market. Best Buy CEO Brian Dunn had said in September that the iPad had cannibalized more than 50 percent of the company's laptop sales. Whether or not iPad is cannibalizing the computer market, but their is no denying the fact that other company's will find it really tough to dent iPad's dominance.
Article: http://www.geekwithlaptop.com/apple-ipad-fastest-adopted-consumer-electronics-device-ever

Network Externalities

I had no idea what really is Network externalities before conducting this course. I leaned that“Network externalities” means that there are benefits if many people use the same thing.
The more people who adopt a particular technology, the more valuable the technology is for the other users. For example, the more people who have a telephone, the more valuable telephones are to everyone else. Another similar example is email: the more people who have access to email, the more valuable it is to everyone else.The more people register onto a social network website the more people useful the website is to its registration. Apple could be another example. The iPhone 4 has proven to be a popular item in China since its launch last weekend.


China Unicom sells 100,000 iPhone 4s in first four days. IDG News Service reports that China Unicom has sold nearlyjavascript:void(0) 100,000 iPhone 4 units over the last four days. On Tuesday, company Vice President Li Gang told reporters that the carrier had essentially sold out of its first shipment.

website: http://www.macworld.com/article/154419/2010/09/iphone4_china_100k.html

Google Real-Time Search

Real-time Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world. Google says that the service saves two to five seconds per search, and helps users refine their queries by providing instant feedback.
This company provide a real time results by scanning news headlines, blogs, and feeds from Facebook, twitter, and other sources.
It is great to see Google improving their product and getting involved in the real-time space.

Video:
http://www.youtube.com/watch?v=iSRlXUyJjEQ&feature=player_embedded#at=54