Bringing new technology to market!

Chapter_7 explore the various methods used to evaluate and choose innovation project.
I found an article that is about the smart phone and their impact on our lifestyles and culture. A growing number of auto and electronics companies are creating systems that put touch screens, and the ability to talk and text, right into the dashboard. In the near future, a significant percentage of new cars on the road are expected to come equipped with the ability to update Facebook statuses by voice and even surf the Web from the driver's seat.
Developing new product and service is time - consuming. It is also extremely risky. Firms have to make difficult choices about witch project are worth the investment. Most of new product developments require quantitative and qualitative methods.
I do believe that, in quantitative method, this is a viable project. People are always willing to pay for cars especially if it brings an extra system that makes it safer and easy to the driver to do what many of them are already doing -- using their smart phones while driving. Ford, General Motors and several other automakers are already investing in this system. I believe that this project will bring increase cash flow and consequently produce a positive NPV. However, this technology raises some questions: How these 'infotainment' systems are going to affect how people drive? How drivers are going to integrate these systems into their driving environment? Those are qualitative questions that General Motors need to answer.
Website:
http://www.cnn.com/2010/TECH/mobile/10/19/smartphone.cars/index.html